The situation
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The situation
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The situation
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The mission
Redesign their tenant referencing software to improve letting agent workflow efficiency and usability
The business goals
TBC.
SUCCESS METRICS
TBC
The business goals
TBC.
SUCCESS METRICS
TBC
The business goals
TBC.
SUCCESS METRICS
TBC
Existing workflow
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Existing workflow
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Existing workflow
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Shadowing and interviewing staff
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Shadowing and interviewing staff
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Shadowing and interviewing staff
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Workshop with project stakeholders
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Workshop with project stakeholders
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Workshop with project stakeholders
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Internal survey
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Internal survey
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Internal survey
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Existing feature usage metrics
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Existing feature usage metrics
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Existing feature usage metrics
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Research synthesis
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Research synthesis
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Research synthesis
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New design concepts
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New design concepts
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New design concepts
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Major project curve ball!
Goodlord didn't want to maintain two referencing systems anymore...
Goodlord's own referencing system and service
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Goodlord's own referencing system and service
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Goodlord's own referencing system and service
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Additional mission objectives
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Additional mission objectives
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Additional mission objectives
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System feature comparison
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System feature comparison
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System feature comparison
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Goodlord's design system
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Goodlord's design system
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Goodlord's design system
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Redesign: Take 2
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Redesign: Take 2
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Redesign: Take 2
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Prototype and unmoderated user testing
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Prototype and unmoderated user testing
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Prototype and unmoderated user testing
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Customer interviews and user testings
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Customer interviews and user testings
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Customer interviews and user testings
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Customer surveys
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Customer surveys
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Customer surveys
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Research analysis using AI
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Research analysis using AI
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Research analysis using AI
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Regular check-ins with subject matter experts
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Regular check-ins with subject matter experts
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Regular check-ins with subject matter experts
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All research in one place
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All research in one place
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All research in one place
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Final designs
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Final designs
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Final designs
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Project outcomes
Outcome
Outcome
Outcome
Project outcomes
Outcome
Outcome
Outcome
Project outcomes
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Outcome
Outcome